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CLIENT
Blavatnik Center for Drug Discovery · Tel Aviv University
Brand Identity for a Drug Discovery Center
Transforming complex scientific research into a clear, credible and unified visual identity.
SCOPE
Brand Identity · Print & Brand Applications · Environmental Graphics
From Molecular Framework to Brand Identity
Logo and visual identity design
for a multidisciplinary drug discovery center, integrating biology, chemistry, and computational science into one cohesive visual system.



Visualizing a New Drug Discovery Paradigm
The challenge was not to design a logo - but to communicate a research methodology.
The Center’s approach integrates three complex scientific domains into a single discovery engine.
The visual language had to express integration, rigor, and innovation - while remaining accessible to academic leaders, industry partners, and government stakeholders.





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