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Blavatnik Center for Drug Discovery Tel Aviv University
The project focused on creating a cohesive visual identity for a newly established multidisciplinary drug discovery center.
Complex scientific methodologies were translated into a clear, credible and unified visual language for research, communication and public presence.
From Molecular Framework to Brand Identity
Logo and visual identity design
for a multidisciplinary drug discovery center, integrating biology, chemistry, and computational science into one cohesive visual system.
Visualizing a New Drug Discovery Paradigm
The challenge was not to design a logo - but to communicate a research methodology.
The Center’s approach integrates three complex scientific domains into a single discovery engine.
The visual language had to express integration, rigor, and innovation - while remaining accessible to academic leaders, industry partners, and government stakeholders.
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